Case Study: #YardLife

Client: Urban Splash

Services: PR, Marketing, Social, Blog

There was just one - albeit rather popular - bar open when we started our office, in a disused Admiral's House in Grade 1 listed ex-Naval victualling yard, Royal William Yard. Now, after seven years of working with developers Urban Splash to engage the community through PR, social Media and event activation - over 70 cafes, restaurants, studios and businesses thrive in this beautiful outpost of Britain's Ocean City. It's a vibrant hub of creativity, commerce and community, with fabulous places to eat, drink and do stuff. In short, Royal William Yard is now very firmly on the map as one of the best places to work rest and play in the South West. #YardLife

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A Taste of Yard Life

The brief: Was clear - and long term. Award-winning Manchester property developers Urban Splash are famous not only for stunning urban redevelopments, but also encouraging a sense of community and creativity in everything they do. It was clear there was an opportunity to position the Yard as a vibrant cultural hub. Our job was to bring the Yard to life and make it the very best place to work, rest and play in the South West.

Impact: From bringing in the award winning Royal William Yard Good Food Market to promoting the eccentric and inspired Weekend Of Wonders - we have been instrumental in developing and promoting brand activation events for the Yard. We also introduced BBC's Antiques Roadshow to The Yard, liaised with Clarence House for a HRH Prince Charles visit, helped Pudsey host Children In Need at Factory Cooperage - and arranged for the world famous Pennywell Farm mini-pigs to come for a cuddle in the gardens...we also delivered regular national, travel and regional PR for The Yard, alongside developing its increasingly influential social media channels...successfully placing pieces in National media like Conde Nast Traveller and The Telegraph
as well as good thorough coverage in the regional press: Western Morning News, The Plymouth Herald and others. Tweeting from The Yard every day, and setting up a news blog, we were able to create excitement around events and a sense of community.

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